Modern day online digital agencies

There was a time when ad campaigns were planned six months in advance. Hat leaves ad agencies with a month to write a brief, another two months to come up with creative, a month for testing and the remaining time for crafting and rolling out.

Modern day ad campaigns have changed drastically. It demands quick planning and quick actions. Thus, yielding instant results. Modern day online digital agencies prepare their plan of action accordingly.

Consider the example of world’s leading cookie brand Oreo. They were looking for a social media campaign that would engage a target audience of under 10. So, they contacted a digital branding agency and ask them for ideas. The interactive digital agency presented them with an idea of a Facebook gaming app. The interactive gaming app would engage the audience in a fun and addictive way, thus helping the brand establishing its presence on the Facebook. The game was Oreo Land and it was targeted towards kids under 10 for several Middle Eastern countries. The marketing campaign was a huge success in terms of user engagement and fan following. The interesting thing about it is that the whole process from concept creation to development and deployment of the Facebook game took only a couple of weeks. The digital media agency must be so proud of its work.

It is quite evident by the above example, that the days of spending months over an ad campaign is almost over. It is time for online digital agencies to adopt methods that yield marketing plans that could cater the social media platform needs as well as traditional advertising platforms. With the whole world is at your fingertips, brands can’t wait for months, especially when it comes to social media.

The change and trends on Social media platforms happens rather quickly and it requires a quick response from online digital agencies to catch the tide. Whether it’s Kim Kardashian’s break the internet moment or an epic bite by Luiz Suarez. World’s top digital media agencies always remain alert and prompt quickly to a trending topic on the internet or in the physical world. As a famous saying goes: “the early bird gets the worm.” If your brand is asleep, well there are plenty of birds in the sky.