Wednesday, 20 August 2014

What is an online digital agency?


There was a time when whole marketing campaigns comprised of print advertisement. Then, came the Radio and Television and revolutionize the idea of marketing. Ad agencies used to handle all that for brands and businesses. Marketing has changed a lot after the arrival of internet, social media platforms, smartphones, apps, and search engine advertisements. We have seen how brands and businesses are approaching marketing these days. For this purpose the concept of online digital agency arises.




Online Digital Agency is same as an ad agency which will help you with placing your brand and businesses ahead of your competitors, but the diversification in the medium will be as per modern day requirements. These days, one of the core objectives of a good digital branding agency is to engage users/fans/consumers and build a community around the brand on social media platforms.


Interactive digital agencies do this through different approaches, creating web apps (social games and competitions) is one of them. Pack a Truck and Oreo Land are some of the fine examples how an online digital agency creates social apps as per its clients’ requirements.


Digital agencies cater every aspect of the marketing, including print advertising, Radio & TV advertising, social media apps, web app, and different kinds of events. Currently there are a lot of online digital agencies working in the industry. Top 10 online digital agencies are as under:

  1. Wieden + Kennedy
  2. Droga5
  3. Grey
  4. BBDO
  5. Ogilvy
  6. The Martin Agency
  7. Leo Burnett
  8. CP+B
  9. Goodby Silverstein & Partners
  10. Publicis

Each of the above digital branding agencies is managing multiple big brands like Coca Cola, American Express, Pepsi Co., Unilever, Google, Motorola, Old Spice, ESPN, and Nike as their premier clients.

You can google each online digital agency to learn more about it. We will try to keep this post alive by updating a little bit information about these top 10 digital media agencies. Meanwhile, let us know what do you think about this post through your comments and feedback.


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